facebook
CRAFT YOUR JOURNEY
Ittar Story_Cover1
NARRATIVES

A story of ittar, as told by the rain 

North India

The momentary scent evoked by the touch of rain
on warm earth lingers only for a few seconds.
It comes bearing memories
of all the monsoons 
that came before it,
descending upon men
before disappearing.

Leaving parched hearts yearning for it

A desire to reach out to its source,
to experience rain at any given moment.
A primal desire to go back in time,
to shape and change the unchangeable.

Desire always sets the wheels in motion

With time and energy dedicated, was mastered a craft
of capturing scents ephemeral in nature - to transfer
from a withering flower its ethereal quality to a bottle.

The elements - earth, fire and water
were invoked and cajoled to achieve
this recreation of a momentary redolence
as perfume.

Lasting fragrances from fleeting objects of nature

In this search for rain’s scent
flowers, grass, trees, plants and
metals were all scouted
At some point, no one knows when,
it dawned upon the seekers
who had their necks craned up,
to look below
to the ground that lay beneath.

From the brown-red mud, to which
the rains return time and again, were extracted
the remnants of a thousand monsoons.

Fresh as this morning’s dew.

The perfume when inhaled
allows the patron to traverse space and time,
to locate himself at a different place
from years ago.

To remember, and revel in
the glimpses of his past.
To reach out to those moments
that no longer arrive in dreams.

To seek refuge in the only sanctum, nostalgia 

An ode to the ittarwallahs of Kannauj, Uttar Pradesh, alchemical men who have mastered the ethereal craft of extracting from mud, the scent of rain.
Deriving its name from the Arabic word for perfume, ittar making is an ancient practice of perfumery that uses botanical sources to recreate the fragrances from nature.

Explore More

Polo, the game of kings
Polo, the game of kings

On the polo ground, two teams of four players on horseback rush in the direction of the wooden ball, jumping, flying, and whistling through the air...

Narrative North India
Sardargarh Heritage Hotel in Udaipur
Marble Steps in Sardargarh

The most unknown secret of the Lake Palace is a jewel named Sardargarh. Hiding behind gigantic battlements overhanging...

Narrative North India
Daughter of the Mountains
Daughter of the Mountains

A journey along the cities of the Indo-Gangetic Plains exploring the ways of life of its people as shaped by the river Ganges...

Bespoke Journey North India
History & Arch Madhya Pradesh Feat Image 1
Kingdoms of Old

This journey traces heritage through the remnants of the dynasties that ruled Madhya Pradesh from ancient times till the present...

Bespoke Journey West India
Taj Rambagh Palace
Taj Rambagh Palace

Hailed as the stunning ‘Jewel of Jaipur’, the Taj Rambagh is a palace of transitions. It was built...

Hotel Guide North India
Ritual in Rameshwar
The thirsty soul

This time I came to India with the desire to experience a dip in the holy water. I did not know what to expect...

Narrative South India