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CRAFT YOUR JOURNEY
Elke Frotscher

Elke Frotscher

Elke is a travel photographer based in East London. Born abroad and introduced to visual travel storytelling through the work of her father, she owned her first camera at the age of 8. Throughout studying architecture and a decade of working with some of the world’s leading design firms, photography remained an important tool to create storyboards. Her background in architecture influences Elke's photography significantly, which is evident in the use of composition, lines, and light. She is a meticulous researcher, a careful editor and aims to capture the essence of each moment to create a series of images telling a rich story of the journey.
Through her Instagram account @elice_f she has become known for a signature visual style and journalistic narrative.
  • What is the colour of India for you?

    Faded pink and burnt orange.

    The unique gradient of pale pink seen in the cloth of a turban faded by plenty of sunlight. The dark orange shades of marigolds, but also ground spices piled high in market stall baskets, kept in tins near the kitchen stove, giving earthy warm tones to chutneys and pickles.

  • What is the scent of India for you?

    The delicate fragrance of jasmine garlands in South India.

    The joy of noticing their scent in the air even before reaching a flower market or street stall. Being embraced in a little cloud of simple luxury when wearing them. Their scent mixing with all other smells around, making everything fresher and sweeter.

  • What is the taste of India for you?

    The combination of a sweet, hot beverage and a savory, deep fried snack.

    Introduced to the concept in Tamil Nadu, coffee along with a spicy bite after watching the sun rise has become a favourite treat for me while travelling in India - or a reminder of India anywhere else. (However, the taste I most crave when thinking of Indian food certainly is a podi dosa).

  • What is the sound of India for you?

    Honking.

    Lots of honking in a stream of colourful traffic in endless motion and along with all those sounds around you while being a part of it - preferably on a bike, entirely immersed in the flow.

  • What is the touch of India for you?

    Textiles.

    Those different styles of beautiful hand weaves, but mostly the soft cotton scarves which cover your head when visiting temples, which shield from burning sunlight, which billow in a breeze, dance around your face and wipe off sweat and dust throughout the day.

The Life in Architecture
The Life in Architecture

What we build is influenced by and is a reflection of the times we live in. The roof that is built, the colour painted, the materials used...

Narrative Photo Essay
The Charm of Evanescence
The Charm of Evanescence

Earlier this year, during the summer month of April, Elke Frotscher travelled with us and a crew of photographers to Tamil Nadu...

Narrative Photo Essay
On Immortalising Transience
On Immortalising Transience

Does a camera grant the photographer control over the narratives of a happening...

Narrative Photo Essay