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CRAFT YOUR JOURNEY

Hasselblad is one of the world’s most renowned camera brands. To showcase the versatility of their X System, the world's first compact mirrorless digital format cameras, we travelled with four photographers with different styles, from Delhi to Varanasi, during the month of Kumbh—the largest pilgrimage gathering—to document the festival's myriad fervour through their unique perspectives.

Four Photographers Along the Ganges River
Four Photographers Along the Ganges River

Off to India to follow the Kumbh Mela, a Hindu pilgrimage that attracts over 100 million people to central India...

Production North India
Riverine Tales
Riverine Tales

Traversing binaries of the divine and the mundane, smudging the pure and the impure, a river accommodates all...

Narrative Photo Essay
One Journey, Four Perspectives
One Journey, Four Perspectives

A closer look at the road trip that we undertook along the Ganges with four photographers to showcase the versatility of Hasselblad's X1D cameras...

Behind-The-Scenes North India
Kamalan: India Experience – A Pop-up Gallery
Kamalan: India Experience – A Pop-up Gallery

An exhibition featuring the images shot on Hasselblad's X System cameras from the epic road trip will be running from 22 Aug 2019 to 5 Sep 2019.

Production North India
Kumbh Mela series
Kumbh Mela series

Limited edition prints from Jeremy Snell's Kumbh Mela series are available to purchase now.

Production North India
Seeking the Sacred
Seeking the Sacred

To seek the sacred in India is a labyrinth that leads nowhere and everywhere. It is not something confined to religious spaces and minds but is an everyday affair for the people of India...

Narrative Photo Essay
Twilight Hours
Twilight Hours

In today's age, when distance has lost its meaning and cultures assimilate seamlessly, the character of a city is often cascaded by the hurried bustle of the daily chase...

Narrative Photo Essay
In Between Moments
In Between Moments

Caught between beginning and completion, these moments are left to drown without second thoughts in the continuous...

Narrative Photo Essay
Familiarity of Chaos
Familiarity of Chaos

An outsider, overwhelmed by the seemingly chaotic happenings, tends to forget that for the locals it is but a rhythm that they are used to...

Narrative Photo Essay